Olsen Twins: Formerly known as child stars, now setting trends and shaking up the fashion industry
Mary-Kate and Ashley Olsen entered the world of show business practically right after birth. People remember them, for example, for their role as Michelle in the American sitcom Full House and then in many other known movies. It was their very demanding and hectic childhood that made the now adult twins give up acting and lean more towards a private and quiet life. But they never ended with fashion.
Elegance, simplicity, relaxation. This is how the Olsen style could be described. The sisters know how to combine comfort and convenience so tastefully that everyone would probably want their wardrobe. Their aesthetics remind us of the unforced elegance of French fashion combined with avantgarde oversized streetwear pieces. All of this intertwines in their own fashion brand The Row, which represents sophisticated luxury fashion of the 21st century.
Streetstyle according to the Olsens
Looking good in paparazzi photos can sometimes seem almost impossible. This is not the case with twins, however. If they are known for anything in the fashion industry, it is their unique and stylish "street" outfits. You can forget about sleek hairstyles and perfect makeup. The Olsens bet on naturalness and a bit of chaos. Hair often loose, or in a loose ponytail that slowly falls apart. Most of the time they completely skip makeup and cover their faces with expressive sunglasses. Overall their looks quite resemble elevated fashion from the zero years. Rock stars in style.
Larger, oversized pieces are typical for them. Outfits are tuned more into neutral tones and most of the clothes are in black, white or beige colour. A larger shirt with a long coat and leather boots is a guaranteed combination for success. Minimalist clothing is broken up with striking accessories, whether they are glasses, bracelets or handbags. They are often highly praised for these.
"Mary-Kate and Ashley Olsen are known for making full use of handbags, not as museum pieces," said editor Tora Northman for Highsnobiety.
It mainly highlighted the twin's love for their Hermés handbags. Owning a Birkin bag is indeed a sign of luxury and wealth, but really wearing it is a sign of charm and taste.
Effortless luxury in The Row
In 2005, the fashion brand The Row was established by Mary-Kate and Ashley. It is based on high-quality fabrics, precise details, and uncompromising quality. The brand itself offers a variety of clothing and accessories. Here you can find both women's and men's cuts, handbags, as well as shoes.
With high-quality fabric comes a higher price, and as is the case with celebrity brands, it is also increased by the name. Prices on the e-shop are usually above a thousand euros, even for a simple shirt. It is therefore no wonder that their pieces are very often seen primarily on celebrities. Angelina Jolie, Dakota Johnson or Jennifer Lawrence, for example, wore clothes from The Row.
Achievements and Awards
Their impact on the fashion industry is also evidenced by countless articles, covers and fashion rankings in which their names appeared. Being the face of prestigious fashion magazines is an honor, and the Olsen twins dazzled in several. Elle, Vogue, The EDIT and many more. In 2011, they were even named the best-dressed siblings by Vogue magazine. A year later, they received the CFDA award (Women's Designer of the Year) for their work on The Row brand.
Among other things, we can encounter articles every year that advise how to dress like twins. Whether in smaller media or even in Vogue itself. There, for example, they advise with both summer and autumn version. Living in private does not mean a necessary loss of relevance, and the Olsens are clear proof of that.
Simplicity is not boring
Thanks to the Olsens, it's clear that minimalism is definitely not boring, it just needs to be unique. This provides space to go wild on accessories and still remain elegant. While it may seem that the impression of luxury and elegance is an expensive matter, this is not necessarily the case. Nowadays, many quality pieces can be sourced, either second-hand or even in a regular shop. All it takes is a bit of play.
Source: author's text, editorial staff, Highsnobiety
