Most creators on the internet follow the rule, the more relevant, the better, but it doesn't apply here. The internet is flooded with snippets from ordinary lives and some viewers are far from enjoying it. They are looking for something new, unpretentious, and partly unreachable. And at that moment, they come on the scene. People who had everything that most dream of, from their own birth. They are a phenomenon that is shaking up the internet and significantly influencing the pigeonholing of internet creators.
Social networks are a space that lends a platform to anyone who craves it. There is no guaranteed guide on how to succeed on them, but uniqueness greatly aids. That's also one of the reasons why followers are so fascinated by the lives of the richest. For ordinary people, an unimaginable fairy tale, for them it is ordinary reality. Their fairy-tale world is a stark contrast to our everyday days. It pretends us an alternative reality that fascinates us and we may find it hard to believe. Luxury dinners, private jet or a modest yacht ride. All this in branded clothing with a handbag or belt bag, which costs more than a regular car. Is there a touch of bizarreness mixed into this fascination, or is it mere admiration with astonishment?
We are talking about children born in golden cradles. About the offspring of billionaires, owners of empires, artists, or heirs. They all share one common thing. The influence of family capital on their lifestyle. Some share more about it, some less, and a few reveal almost everything. This includes the Kardashian and Jenner sisters. They were also pioneers of this phenomenon. In the reality show Keeping Up With Kardashians, they provided us with an insight into their lives and, coupled with excellent marketing, became celebrities themselves. Mother Kris Jenner had her first children with the famous and very successful lawyer Robert Kardashian and after his death, she married now Caitlyn Jenner, formerly known as successful Olympic athlete Bruce Jenner. In a similar group are the sisters and well-known top models Hadid. They are the daughters of real estate magnate Mohamed Hadid and their life shows how important contacts and money are for a modeling career. From a rather political sphere, it is also Tiffany Trump, the daughter of the current American president. It doesn't matter how the family capital was obtained, as long as it somehow reflects in the lives of the children.
Adding photos or videos often gives them the opportunity to earn their own income and some fame. On Instagram, their wealth aesthetics often go viral. But everything has its dark side too. With the decision to share their dream life with the world, comes a lot of negativity and resentment. Not everyone can swallow that someone just needed to be born into wealth, luxury, and fame. This is also challenging for individuals who are trying to make it in the show business on their own. The Internet even gave them their own name. Nepotism babies, a term denoting that you have certain advantages in life and career. This term is often used mainly to describe actors who could get better roles thanks to connections. Among them are, for example, Dakota Johnson, Lily Rose Depp, or Deacon Phillipe.
"The Internet is more interested in your family than the people who cast you in a project. If your parents are doctors and you become a doctor, no one says you became a doctor just because of your parents. It doesn't make sense."
Lily Rose Depp commented on the subject for the magazine Elle.
The most exemplary example is the well-known influencer Becca Bloom. Real name Rebecca Ma is the daughter of successful entrepreneurs and founders of the software company Camelot Information System. Becca shows on her TikTok account with a calm voice breakfast for her pet in the form of caviar or a huge shopping spree in a Hermès store. She shows on networks that she is rich and not ashamed of it, and the internet loves her. All envy aside, her life is so unimaginable that there is only admiration left and the young influencer is betting on that. It also helps her kind and modest approach within her means, which entertains more than four million people.
It's pure fascination and curiosity. These children provide us with an opportunity like no one else. To peek behind the curtain of wealth, luxury, and a dream of many of us. It comes to mind whether it inspires or just entertains viewers, but that will be very individual. After all, sometimes their lives are closer to bizarre than anyone else's.
Sources: original text, Elle.com, hashtaglegend.com, People.com, Instagram, Tiktok